Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google. Once you have exceptional content, you need to find ways to get that content out there and seen. That’s where social media comes in. Social media sites like Facebook, Twitter, Instagram, Google+ and LinkedIn continually prove to play a major role in doing business online. And with social signals—like follows, shares, likes, Google+’s and retweets — influencing search engine results, your business’s social media presence is something to take seriously. As with any form of marketing, there are risky tactics that could potentially be lucrative, and then there are safer approaches. As a general rule of thumb the more words in the query the easier it is to rank for that phrase. This is certainly not an absolute but has been the case for a majority of the terms I have worked with. *If you know of examples where this theory does not hold up, please share in the comments.

Take a customer focused approach to SEO campaigns

Even human-generated content can be thin content. Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. All business websites are different and there is never any ‘One Size Fits All’ solution to how you should be structuring your SEO campaign or the types of SEO services you should be employing.

Assessing historical progress and how you've been helped by content

I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings and history. Imagine visiting an online shop, and receiving a notification from your browser that this site is not secure. You’re probably not so eager to buy something there and provide this website with private or sensitive information. RankBrain consolidates information on user’s intent and determining the level of satisfaction on Google. By including RankBrain, Google can easily tell what clients want and deliver it in search results.

Write about splogs

Google is driven to bring the best answer to its users and, as a result of that, it has had to evolve its algorithm to meet its own goals. For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. There is a reason why so many people say that content is king. It simply determines the foundation of your content promotion efforts. Without great content you can’t get too far. Gaz Hall, from SEO Hull, had the following to say: "Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching."

Just take care of the Penguin consequences

When you create your SEO content be sure to give users what they are looking for. If they are looking for an educational “how to” article, don’t create content that pushes a sale. So, not only have the algorithms gotten smarter, Google has implemented machine learning to better understand search queries through their RankBrain technology. That’s simply not true. The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address.