A brand extension involves the use of an established brand name on new goods or services. Consistency aids in providing carryover effects when the consumer is in the purchasing stage. The active sentence, By now, we're all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses.

The truth about URLs

This was known as spamming. There was a time when SEO really was a matter of determining which keywords could deliver the most traffic, then optimizing your website for those terms, and then building as many links as you could get away with. It was mechanical, and it was simple. But over time it proved to be fully unsustainable. Use programs like Photoshop, Canva, or other graphic design softwares to make images like banners, social media pics, and infographics. The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it.

Combine responsive design and URLs for Supercharged SEO

Master basic copywriting principles to write content that sells. Smaller companies can be faster paced, but also carry their own troubles. Thanks to plug-ins and add-ons like Yoast SEO, finding keywords is easier than ever. Thinking in terms of the search engine-who thinks in terms of the user-too many of these thin category pages (coupled with other forms of duplicate and thin content) can lead a site to be penalized.

Does the Yahoo indexer really care about long tail search

When itoccurs, shoppers select from a group of brands rather than one specific brand. But to reach those that are searching for you it is important to rank higher in the search engines, leverage social media and pay per click advertising. That being said, proper formatting is essential for top placement in Google search engine results. Gaz Hall, from SEO Hull, had the following to say: "Google wants to make sure that sites producing high-quality content are rewarded with better rankings and sites that create low-quality content get less visibility."

Keyword deployment

If your content isn't unique - for example, you've scraped a product description for something you sell from the merchant's website - delete it and replace it with new, unique content that offers your own take on the product you're selling. Understanding how buyers make purchase decisions helps the marketing team achieve this goal. The more assets you optimize, the greater your presence on search result pages for a given keyword phrase. The seminal idea behind Google's ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they're the primary way Google assesses the credibility of a given website.