Think about what happens when you type a query into a search engine. The results you get back are simply a series of page titles and descriptions. 9 out of 10 people users make use of Search Engines to find an answer to their query. When these users type in their keywords/query, the Search Engine’s bots and spiders run their complex algorithms, scan through the giant database that has been crawled and indexed by them. They, then come up with results (websites) whose keywords matches with that of the query. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. When it comes to marketing strategies for your small business, local SEO is the first avenue on that road.

Your marketing strategy could use a facelift - consider including meta tags to adhere to best practise SEO principles

Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management. If you lie, you will get caught. Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority shows how credible or trustworthy a domain name is in the eyes of Google. Usually, this is gauged depending on 3 simple factors; Age, size, and Popularity. As a link builder, you are able to consider which sites are respectable and which are jokers. Earning links is not about following a static link building strategy for a long time. In the landscape of Google’s ever changing algorithms, sticking with just one or two tactics for link building is not going to help you in any way. There is definitely no hard and fast rule or way to get you tons of high valued and qualified links.

Make walled garden sites a priority

Link building boosts your site link popularity, and for ensuring effective link building, you should submit your site in popular search engines manually, as automated submission does not offer any SEO benefit. This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work. Google and Bing have moved far beyond algorithms that positively reward a keyword appearing multiple times in the URL string. Don’t hurt your chances of earning a click (which CAN impact your rankings) by overdoing keyword matching/repetition in your URLs. Think of new ideologies that can help to expand content or go for evergreen content. Note that the target audience keeps changing and their needs are equally fluid.

Think like a human not a robot when it comes to SEO campaigns

If search users commonly misspell a keyword, you should identify and use it. To separate yourself from competitors, focus on the psychology behind the product. In the emerging days of the Web, directories were built to help users navigate to various websites. According to SEO Consultant, Gaz Hall: "Now, if you approach another SEO agency, they’ll probably tell you much the same thing that we just did."

Layout, formatting and sitemaps combine to make great SEO

In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. If you’re new to the SEO game it's easy to be fooled into thinking that once you get the basics down it’s easy peasy, especially when you have a few small successes right away – you’ll get an inflated sense of ego and think “I got this!”. Should I Block Google From Indexing My Duplicate Content? If you have a multiple site strategy selling the same products – you are probably going to cannibalise your traffic in the long run, rather than dominate a niche, as you used to be able to do.