After conducting some keyword research around those phrases, settle on the ones that have a good search volume and are as specific as possible. The more specific a key phrase, the more likely a customer is to convert as they are able to find exactly what they have been searching for on your website. People visit websites to find answers to their questions and you create content because you want to provide valuable information to them. In this game, you’re competing against thousands of blogs. It’s not only hard to grab your target audience’s attention but also difficult to outrank your competitors on Google. If you know how, at least. Everything I’ve done in SEO has been focused on this pursuit of the right path and the honorable path. Work hard, do the right thing for the visitor, and live by the rules set forth by the search engines.

Advanced detection of Google duplicate content

The key to link building is RELEVANCY. Therefore building links in niche directories and directories attached to informative websites relevant to your industry are beneficial for you. One of them is Social engine optimization. Therefore, if you have majority of these in your website, it would be better to run a keyword simulator test to see if these are viewable by the spider. By creating content and undertaking technical optimisation which works to make your domain more attractive to search engine crawler algorithms, you can improve your position in search engine results pages.

Site Architecture for Newbies

Search engines work hard to give the user exactly what they’re looking for. There were ways in the past in which site owners could trick search engines into thinking their page was the best match to that search. Put that behind you. Search engines are getting much smarter, quickly. Google is getting better every day at recognizing—and rewarding—high-quality content. As defined by Google and humans, valuable content is useful, informative, better than other content on the same topic, credible, original, and engaging. Publish quality content. Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content.

Be clear, truthful and accurate when it comes to landing pages

A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too long or short. And, then, a little bit of on-page optimization. META tags are pieces of HTML code which some search engines use in evaluating the content of a website. Gaz Hall, an SEO Expert from the UK, said: "One way Google can algorithmically judge the value of a website’s content is using a metric called “time to long click”. A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google’s search page."

Learn from these mistakes before you learn about comment spam

By starting a blog — or taking an existing blog up a notch — you can increase your influence and establish stronger relationships with potential and current customers. By using on page content, you’ll be spreading out your SEO across all your products and services, meaning you can be more specific in your title tags. You can tailor the title tag specific to your product/service, meaning that page will attract traffic related to the product/service offered You can also use Screaming Frog to the same effect, though it can sometimes take a little longer and can quickly eat through your free URLs. In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get to the top of Google, now find themselves faced with a penalty.