As a digital marketer, one of the most frequent questions I get asked is "how do I get traffic to my website?" Importance and relevance aren't determined manually (those trillions of man-hours would require the Earth's entire population as a workforce). Instead, the engines craft careful, mathematical equations-algorithms-to sort the wheat from the chaff and to then rank the wheat in order of quality. A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. Many businesses assume that optimising for search engines is an instantaneous fix.

When someone mentions SERPs do you think about search engine optimisation?

At the same time, you also need to consider something called 'LSI' or 'Latent Semantic Indexing'. This is basically a fancy term that explains how Google now understands actual meaning rather than just looking to match words. The way it does this is at least partly by looking for synonyms and related terms when trying to answer questions. In short, don't just use the exact keyphrase but be sure to use lots of relevant and related language. A permanent redirect from one URL to another indicates the original URL has changed for good. The permalink is the full URL you see - and use - for any given post, page or other pieces of content on your site. It's a permanent link, hence the name permalink. Label each graphic with an alt tag that includes your keyword phrase.

Can SEO make a huge difference to search engine optimisation?

Consumer behavior has rapidly matured with the growth of the online world. Customers access the internet through a variety of different platforms and channels. Two thirds of shoppers report using more than one channel when deciding to make a purchase. These days Google rolls out several algorithm updates per day. In the past, search engines cut description tags at exactly 160 symbols, but in the mobile age it's no longer about the exact numbers. Merely creating a Facebook page or posting videos to YouTube does not suffice. This is rarely relevant to users, could change in the future and make URLs more lengthy.

Be mindful of keyword research

A nonprofessional who does Web sites on the side and takes three or four times as long as a pro will end up costing you marketing opportunity and sales as well as money. Search Engine Optimization is true scientific method that works. And, so the reason why SEO can be hard is because you have to test things out yourself. According to SEO Consultant, Gaz Hall: "Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO."

Learn how to start with SEM

The message arrives from the sender's e-mail address, not yours, making recipi- ents more likely to open it. Perhaps the hacking in this case means parting from traditional marketing realms and roles. They are the first pages that your customers will see when clicking on a link, a PPC advert or arriving on your site from a social media post. Possessives imply ownership, empowering consumers.