If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. Increasing your search visibility is a good thing, clearly, but it takes a lot of time and effort to accomplish those rising rankings, and there’s no guarantee how much extra traffic they’re going to send your way.
Reasons why marketers love link exchanges
Although not all errors are created equal, resolving them improves Google’s ability to index your site and can positively affect search rankings. Sure, by itself, traffic
is not going to make you any money. After a year long campaign, we go through an evaluation process to benchmark progress of the campaign. Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content.
Adopy a monetisation first approach before putting efforts into non reciprocal links
Meta search engines are search engines that aggregate results from multiple search engines and present them to the user. You certainly don’t want
to see your visitors land on your home page and immediately bounce off of it. Your goal is to get your readers to go deeper into your site to learn more about how you can help them with the products/services you provide. A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of the redirected page to the detour page. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.
Boost site speed and utilise text links
Integrate your official website with Facebook, Twitter, LinkedIn, Google+, and Pinterest. People who visit your site will share your content on their social media profiles and help build your brand awareness. High quality images are very important for every website. However, big images mean slower sites. Optimizing images will reduce the file size and will improve your site’s loading speed tremendously. What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Gaz Hall, a Freelance SEO Consultant
, commented: "When they are indexing
websites, the search engines’ bots scan every
one of a site’s URLs and look for the starting
points of the topics that are covered. They also
browse the HTML code for metadata such as
particular tags or markups, so that they can
determine the relevance of individual pages to
particular subjects. "
Less is always better when it comes to quality
If you research your competitors, you will probably notice that they have some backlinks in common which you don’t have yet. Well, if they managed to get these backlinks, why shouldn’t you too? Unless you do marketing
or SEO, you probably have never clicked on the 2nd page of search results. Thin content is essentially any content on your website that is not adding any value either to you or your user. Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria.