But not all duplicate content is editorially created. Your Title Tags are far-and-away the most important places to put your keywords. You can make up a new keyword and add it to your page, but it’s unlikely other web pages will add your keyword. Google doesn’t only consider on-page SEO score when ranking an article. It also takes into account many other factors like social media signals (shares, likes, tweets, follows, etc.), backlinks, domain authority, and many other off-page metrics.

Ways to tell you're suffering from an obsession with stickiness

For years SEOs have focussed on the sharp end of the funnel. and for good reason: the search terms with transactional intent bring in revenue. Let’s be clear, these search terms should remain a staple of any website focussed on ROI. Backlinks are the foundation of Google's algorithm for determining a site’s page rank. There’s dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will rank higher. As more content becomes available on every subject, searchers no longer have to query using pivotal root keywords, like "running shoes," any more.

Design + googlebot crawlers = Greatness

The easiest way to optimize your website is to hire a SEO specialist to do the work for you. Google aims to ensure organic search engine marketing be a significant investment in time and budget for businesses. There are many opportunities for link building on the Internet. There are many forums, blogs or sites where you could place your backlink, but usually, it is not so easy to find them. There is no limit to the design of anchor texts for internal linking, since no Google filter can be used here.

Establish intuitive information architecture by considering SERPs

In the beginning, things move slow and it feels like you are just shouting into the void with no return. A tool that is useful for keeping track of your character count is Nightbird. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who wants a larger audience. According to SEO Consultant, Gaz Hall: "When in doubt, define a term or explain a concept in your content."

Make analytics your centre of attention

It’s better to rewrite unique content, then to copy and paste old and reused content. If you search Google, it gives priority to selected official news services, such as the New York Times and so on. Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. These are important considerations to take into account when planning out a product rewrite project.