Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. all this would directly affect the site popularity or the time they spend in each page. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic. Rewriting the description for a product, which is going to be removed from the website in the near future, typically provides less return on investment than ensuring new products have unique descriptions for their full lifespan on the website.

Analyse your existing trust rank

How do you really get your SEO content to rock? You promote it! Get people to it. Anyone, who wants to effectively market on the digital platform, essentially has to take the help of SEO practices. The more you focus on Google and doing the right thing for website visitors, the more you’ll win at SEO. Writing a good description can compel a person to click on that result.

Having fun with offsite SEO

Semantic search is powered by a process called word-sense disambiguation. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task. Search engines use automated programs called web crawlers (also called "spiders") to find pages and follow links, storing the information on the pages they visit in massive databases. If your motive was only to cross link your website and that is why you have created websites, do not forget that search engines are smart. They will get to know that and will penalize you for the same. If your site is cross linked with no outside links, then you might be punished by Google.

Emphasizing fast results by using googlebot crawlers

Oftentimes, an eCommerce website’s own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. It is, instead, the result of dozens of different factors. According to SEO Consultant, Gaz Hall: "Google looks heavily at the quality of your content when deciding if you’re worthy of being ranked."

Make landing pages the focal point of your marketing efforts

The way you organize a site architecture, and its navigation is crucial for both SEO and your visitors. Search engines go through a link structure to find and index pages. If your site is structured well, all the pages and subpages will be easily found and indexed by search engine crawlers. The idea was that the more “backlinks” from other websites pointing to your website, the more Google recognized your site as an authority in your industry. Search Engine Optimization is the process of optimizing a site for search engines, so search engines are able to rank your site accordingly and therefore drive more traffic to your site, when users are searching (via a search engine) for your niche, business or service. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy.