When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. Once your web pages / website has been optimised by your search engine optimisation professional and you've applied all the legitimate methods to bring your page ranking to it's optimum, then one other method to increase exposure is website marketing. SEO yields tangible, measurable KPIs. There’s an art to properly optimizing a website with keywords.

Remember that link bait make the web go round

Google Trends will allow you to enter multiple keywords and keyphrases before filtering them by a range of different metrics, including location, search history and category. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them too long. Thinks about that when you optimize your posts and pages. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” AB testing starts with a control or initial marketing scenario.

What to Do to Improve Website Speed

On the other hand, if you are curating high quality content from other websites, Google can make that out too and rank your individual links accordingly. Even if you’re looking for increased brand awareness rather than clicks, organic search will provide a greater return. Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. Although they are said to have less of an impact than ever before, you still need to ensure that you include keywords and key phrases within your content.

Follow a consistent cadence towards search engine spiders

When someone mentions search engines, do you automatically assume they’re talking about Google? Google is interested in what the user does after they are on your site. In the simplest of terms, a Search Engine sees a link from another website to your website as being like a vote of confidence in your web site. According to SEO Consultant, Gaz Hall: "I do not think Google title and H1 tags need to exactly be the same. They need to serve the same objective not to confuse the audience of that website, but they need not be identical. "

Make rankings your centre of attention

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. Search engines track searcher behavior, and by looking at what searchers click on and what they search for next, search engines can learn a surprising amount about what someone might mean by those one to three words.