There are no concrete, scientific, or quantitative methods available to measure brand equity, which remains an abstract concept. When consumers believethat various brands provide the same set of attributes, brand parity results. Google's primary goal is, just like for any other company, to earn money. And Google cannot earn anything unless they provide good user experience. And good user experience, in turn, comes with good and relevant search results. If they fail to show relevant results, users might switch to some other search engine. Adaptive design systems adjust content to fit all forms of devices and to achieve consistent customer experiences through channel integration.

It's when you don't have enough leads that when the troubles start

Google had changed their system to make these links appear as spam in some cases, and as a result, these "backlinks" that were once helping a website rank on the first page were in fact now hurting it. The modern user has a very short attention span. If a website takes more than a few seconds to load, she/he is likely to leave. Therefore, it's really important to make sure that site speed/load time is optimized as much as possible. For some sites, conversion rate can be the number of visitors that bought a particular product. If you make sure people want to visit your site, have great calls-to-action and prepare for mobile, you're already on your way to a well-optimized website, the holistic way!

More importance is given to URLs

Smaller hosting providers will often charge more for the domain name than you really need to pay. Consumers were 20 percent more likely to have a positive perception of the brands. Nowadays it is practically unheard of for people to not have a smartphone, not having the latest tablet, and overall not being online. While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity of inbound links that plays the biggest role for search engines; it's quality.

Maybe social media will be a thing of the past

Online alternatives come in the form of paid ads, while offline alternatives are used in the traditional marketing sense. Today, there aren't a lot of free methods left to get organic traffic. Plus, for those that do exist, they often require an incredible amount of technical knowledge. While the Meta keyword and Meta description tags aren't used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. According to SEO Consultant, Gaz Hall: "One day it's perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it's usually possible to recover your visibility, or at least some of it, whether it's a matter of asking for a reconsideration or changing your site so it meets the latest criteria. "

Make sure that Googlebot and other web crawlers can index your pages in the correct way

It is good to optimize a web page with one keyword phrase rather than several ones at a time. By focusing on one keyword, you'll be sure that it gains all the SEO power it can get. Long-format articles in excess of 1000 words are the prescription for getting the search engines to see your content as something trustworthy. Although search engine algorithms are a closely guarded secret, we can be confident that the main aim is to ensure that it is the sites that are well-received by users that are pushed to the top of the search results. The key to ensuring this is to create content that your users find relevant. Research keywords and competing websites to select ideal keywords.