Search is the #1 driver of traffic to content sites, beating social media by more than 300% The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. People really love to check their search rankings. Many companies want to use this as a measurement of SEO progress over time, but it is a bit problematic, for a variety of reasons.

I urge you to think about keywords

Backlinks are links to your content from other websites, social media posts, and blogs. They are extremely important for SEO as they are, in essence, a vote of confidence in your content. That means that if you are still using “black-hat” practices or have acquired a site that has received a hit from these updates, you will have to wait quite a while before realizing the fruits of your clean-up efforts. If your content is hard to scan, meaning it contains long sentences and paragraphs, it's likely that your visitors won’t stick around. Chances are, they’ll go to your competitors to find content that’s easier to consume. Once you’ve created a qualified following, then it takes time to engage with your audience.

The hidden agenda of analysis

Testimonial link building is a win-win scenario. Many businesses offer you the chance to say a few words about your experience using their products. It’s an easy fix, yet an important one since it can lead to ranking penalties under Google’s Panda algorithm if there are too many internal search results in Google’s index. There are plenty of different ways to get links from local businesses, including hosting local events or even sponsoring a local sports team. Google uses a complex algorithm, so no organic placement can be guaranteed, but SEO provides tactics for improving your chances of ranking higher.There are in fact hundreds of ranking factors (besides SEO) that search engines like Google use for their algorithms, and to add another level of frustration these ranking factors are not published.

A focus on inbound links to benefit search engine placement

The main text content on the page must be unique to avoid Google’s page quality algorithms. While search engine bots are scanning websites for indexing purposes, they also look for links to other websites. The more high-quality inbound links the website has, the greater its link authority. In theory, every inbound link counts as a positive recommendation for a website. However, it is not the quantity of inbound links that plays the biggest role for search engines; it’s quality. As part of this technique, keywords are very often repeated in metadata, in textual content, or link text to increase the keyword relevancy artificially. According to SEO Consultant, Gaz Hall: "Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well!"

Make sure your SEO checklist includes keyword density for best results

Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google. Put aside any fears or concerns you might have, and engage with all of your followers in an honest and open manner. A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”). These engines use algorithms to decide what pages will appear on the front page of search results, so the goal is for web pages to align with these algorithms so the page is seen on the first page of results.