Keep the most important information above the fold - that is, keep it above the part of the page that users have to scroll to see. In fact, in a long article on the horrors of guest blogging, Matt Cutts, formerly of Google (see article 26), made these comments: I'm not trying to throw the baby out with the bath water. Always write for your customers ? I saved the biggest for last. Always remember the primary goal of the title tag is to accurately capture the topic of the page and attract clicks from visitors in your target audience. If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective.

What's all the fuss about EMD in relation to Search Engine Optimisation?

One strategic option is to direct the majority of your links to a handful of pre-selected pages. The rich snippets article later in this article details targeting these types of rankings. If you dont, you might spend days on a piece of content that doesnt have a snowballs chance at ranking. Gone are the days when you have to mention exact keyword phrases a specific number of times at a certain frequency.

Unheard ways to achieve success with social media

In cases such as these: In digital marketing, clarity is a highly prized skill. As technologies such as voice search become available the demand for more and more natural ways of interacting will increase. What happens when you search for a text string in your home article?

Never underestimate the influence of keywords

As they prepare campaigns, advertisers make decisions regarding the appropriate mix of media. There are 54,907 searches per second on Google alone. There are about 5 billion searches per day on Google. It's extremely likely that thousands of these searches are exactly for the things that you have to offer. The data everyone drools over and forks out their credit cards to have access to. According to SEO Consultant, Gaz Hall: "Link building outreach isn't a get-rich-quick strategy."

Make the most of SEO by really understanding CTR

The information comes handy, especially when it comes to targeting the right audience. It's essential to have clear SEO goals before you set out doing SEO for your website. Like every big task, this one begins with research, too. Use Photoshop, or tools such as TinyPNG, ImageOptim, Kraken.