The fact remains that knowledge of one's domain and the tools out there is vital to success. For a time, mobile-specific URLs were one of the best and most efficient ways to set up a mobile site. Search and apply for awards that apply to your business and site design. Again, if the search robots can see and understand your images then you are helping them understand and promote your site.

Tightening up on fetch as google

Are your customers business-to-business (B2B), business-toconsumer (B2C), or both? Do you need very different treatments for each segment? (The answer is probably yes.) House SEOs sometimes have the ability to see large amounts of data sets if they are in publishing or ecommerce properties (or with PPC to also manage). Another technique that I have found to be particularly useful from an SEO perspective is buying aged domains. Each page should have a title that isn't used anywhere else on your site.

Things to avoid when dealing with link exchanges

If all else fails, you can at least set the expectation with your client that they're going to need more than just link building if they want to grow their presence online. By evaluating the organic traffic metrics regularly in your audit, you'll know when you can pat yourself on the back or when you need to start over. Even the intent of someone searching the web on a mobile device is different from someone using a computer. The content must not only be shorter and more concise but it also must have a different message to cater to the different consumer intent. Include links to sites within your industry, or ones that have a particular relevance to your company, to strengthen the accuracy of your associations.

How does reporting improve search rankings?

Everything below that visible area merely serves to provide enough content for search engines. The major disadvantage here is that you'll need to adjust it every time you make changes to your site, unless you use an automatic sitemap solution which updates itself any time you publish new pages. Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "If your content isn't worth linking to, your inbound links will be sporadic and few-even if people stumble by your site on accident, if they see you have low-quality content, there's no way they'll link to you on their external sites."

Make your site easier to navigate by using user generated content

The number of people utilizing a smartphone with a voice search function has steadily increased since the introduction of Siri. Link authority is a major component of SEO, but purchasing links is forbidden by Google, Bing, and other search engines. You have to decide whether you can improve or remove your old or outdated content. In other CMS systems, they may be consolidated in their own area.