Keep your sentences and paragraphs short, and break them up with line breaks (white space makes much for a much nicer reading experience on mobile) and subheadings Some search engines and web servers treat URLs as case sensitive so mixed case URLs can cause issues. Cramming popular search terms into your blog isn’t enough anymore, businesses need to spend time creating meaningful copy. A sitemap is another place to add in more internal links. A sitemap is a central location with links to all your pages.

Optimise your site, paying special attention to reporting

They first launched Google Wave, which was a copy of Facebook, but it failed within a week. Another factor is the ever-increasing quantity of content that goes online every day. Users will also become frustrated if they can’t view content because of broken URLs. We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer.

It’s time to revolutionize our approach to relevant fresh content

Here at Ginger Nut Media we specialise in Email Marketing and Lead Generation, which are also key examples of marketing your company correctly. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet are formed by links. When one page links to another page, the spider follows that path. Within your own website, make sure that you’ve created links to and from all your most important pages. Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again). A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices.

Pay particular attention to quality when performing an audit

A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names. On-page linking is an essential piece of the puzzle, and they impact link juice in more ways than you might anticipate. For example, links to content matter more to Google than mere navigation links. Website owners all want their content to be placed at the top of page one of search results. This is because very few website searches ever go beyond page one of results. According to SEO Consultant, Gaz Hall: "If so, you probably have enough justification to create a category page or subcategory page.These HTML elements may seem small and meaningless to the average online user, but any seasoned SEO wouldn’t disregard the importance of them."

Measure and Improve by paying attention to conversion rates

A URL is more important than you may think it is. Your website’s URL structure is like a math formula — when followed properly it will give you the right answer. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn’t pretty, and Google didn’t like it. Even if the social search playing field hasn’t been completely defined yet, one of the key takeaways from the early actions of Google, Bing, and Facebook is that as marketers, we need to start seeing our search engine optimization strategy and our social media strategy as utterly intertwined.