A secure certificate, sometimes referred to as a Transport Layer Security (TLS) or SSL certificate, used to only be a requirement for ecommerce sites, but it is quickly becoming a requirement for all website types. Don’t let your evergreen content get buried on your website—make it easy to find. An authority website doesn’t necessarily have to be one of the usual big publishers. If you’re a niche website or blog with high quality, relevant content, you can be as highly regarded as any other source. They simply didn’t expect it would become significant.

Adopy a monetisation first approach before putting efforts into user generated content

Integrate offline and online marketing activities to capitalize on your offline advertising efforts and to keep from losing potential customers that your offline advertising efforts are driving to search engines. You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. Does this really matter? I would say yes. Building a list of people who have linked out to content similar to yours and asking them to link to your content is known as outreach link building.

To get fast rankings, you need CTR

What about paid rankings? Be advised that certain keywords can be more expensive than others. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. By highlighting your website, you help Google better understand your site’s data. Data highlighter allows you to highlight parts of your website through Google Webmaster Tools, without having to make any code changes.

Hidden facts about meta tags

Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. The days of keyword “stuffing” are over, but you still need to keep your site pages optimized around one central idea and keyword. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Google automatically detects which pages answer the users’ query automatically and then display the top result as a featured snippet at the top of the page. This is Google’s way of trying to help users to quickly find what they want by providing them with a snippet of information directly in the search results."

Metrics aren't important (and they can be harmful)

SEO is difficult, not because its technical, it’s difficult because it’s largely still unknown by so many people. Search-based competitive audits uncover the competitive landscape within the search results for a defined set of high-value topics. In our experiences, we’ve seen lower-tier eCommerce websites increase organic search traffic by as much as 50-100% by simply rewriting product descriptions for half of the website’s product pages–with no manual link building efforts. Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers.