Backlinks are arguably the most important single component of an online marketing/SEO campaign because they not only help to drive traffic, but also further increase your PageRank and therefore likelihood of appearing high up in the SERPs (Search Engine Results Pages). Trust an SEO expert who will build a campaign that uses a proven process, creates original branded content and monitors relevant metrics. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! No matter what business you own you need to be practical.

Make a list of the problems you solve for ideal clients

Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. That figure has risen by 4% over the past few months alone, and it continues to grow on an almost daily basis. Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Don’t duplicate title tags across your website, as this can negatively impact your visibility

Establish your position regarding static pages

Keyword research is a critical component of SEO. What search terms do people use when searching for products or services similar to yours? How do those terms match up with your site hierarchy? If you apply this term to web design and online marketing, the fold line would be the bottom visible edge of the browser without scrolling. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further The bottom line is to ensure that category pages are robust with both unique intro descriptions and sufficient product listings.

Focus on performance, user experience, and walled garden sites

To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. taking into account the content, the domain name, Meta tag content, relevant content and relevant content using text-modifiers among other- more complex criteria. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Remember, real SEO takes time. Companies that claim they are able to get you results in a few weeks are likely engaging in unethical practices like buying links, linking to low quality or irrelevant websites, or spamming comments. These shady business practices can result in a slight boost for a short period of time, but sooner or later, search engines are likely to catch on. Not only could Google remove your site entirely, these types of tactics can ultimately destroy your online reputation."

Minify CSS and JS

Things such as social media, branding and other digital marketing strategies come in to it and they really compliment your very own SEO! Contrary to popular belief, social media doesn't have a direct relationship with your search rankings. However, it can have an indirect bearing on the success of your SEO campaign. Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Links are a strong indicator of the value of a website’s content, especially when multiple pages target popular keywords.