Website with streamlined URL structures often tends to rank higher than those with a messy structure and confusing organization of content. All sites require inbound links to get recognized by search engines. It’s rare these days that you’ll rank well without at least a few inbound links (although this can happen with the right exact match domain name). While there are lots of ways people can get off track with search engine
optimization, here are a few very common issues I see. The good news is
each item can be avoided. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page
Reasons why you cannot learn backlinks well
Remember, it takes 20 years to build a reputation and only five minutes to ruin it. Google might interpret that
important information is available on pages that you link externally through the keywords. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on.
Useful tips from experts in link research
Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. Therefore, site speed, quite
rightly, can have a huge impact on SEO. The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google.
Search engine health checks should look at RSS feeds
One of the biggest movements in the industry, at the moment, is the idea of 10x content. As a general rule, a high bounce rate reflects thin content. This ensures that internal staff time is used most wisely, and the highest ROI is received from these efforts. Gaz Hall
, an SEO Expert from the UK, said: "While climbing the rankings on Google and the other major search engines, getting higher quality, trusted backlinks is really now one of the only ways to go. "
More importance is given to CTR
By taking the time to make sure your on-page optimization is spot on, you are taking the content that you have spent so much time on and telling the search engines exactly what you are trying to say. You should never create
a post that is smaller than 450 words, but creating content in excess of 2,500 is just ridiculously long. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and use the same anchor text each time. These days, doing that will get you knocked out of Google in no time. However, you’ll be fighting to rank for a keyword which doesn’t offer any real rewards to your business.