Some people and businesses are tempted by the "rank high quick" schemes that black hat SEO can offer. However, black hat techniques do carry the possibility of getting penalised. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Don't forget that one source for information about keywords is your
own web logs.
Natural language processing using page impressions
But to be clear: the actual E-A-T ratings given by search quality evaluators are NOT ranking factors. Any perceptive SEO professional
will tell you that although off-page SEO is a major ranking determinant factor, it should only take about 30-40% of your search engine optimization efforts, with the remaining percentage going to on-page SEO. Web spiders crawl not only web pages, but also many other files, including robots.txt, sitemap.xml, and so forth. If "essentially, they're the same, and just variations of keywords" that should be ok, but if you have 'millions' of them- Googlebot might think you are building doorway pages, and that IS risky.
Can content really make a difference?
Information may make the purchasing process appear to be simple and convenient, which can entice customers to travel to the store to finalize a purchase. It's not just about
having a Facebook page, a Twitter account or a Google Plus page, but also how active you are and in what manner your social media associates refer to you, your company and your website content. Since your site is the center of your digital marketing world, you'll want to make sure that SEO is at the forefront of development. Signal words, just like headings, can help people to scan through a text and understand the structure as quickly as possible.
Please include SERPs when planning your online marketing strategy
Now, I'm fully aware this is another chronically overused statement in marketing, but an imminent change to how Google ranks search results makes it incredibly relevant. Picking the right keywords and phrases is absolutely essential to your digital marketing and search engine optimisation. Determine what types of content are working for you. Gaz Hall
, an SEO Expert from the UK, said: "Google has always put a premium on high-quality content."
More importance is given to SERPs
The standard rule of thumb is a minimum of 200-300 words per page. Not all SEO efforts
are obvious to the outside eye. Make sure your on-page SEO elements (meta data, structured data, etc.) pair with your image. As such, Technical SEO doesn't include analytics, keyword research, backlink profile development or social media strategies.