Each year more than 2.8 trillion search queries are made on Google alone. This means that Google answers more than 88,700 searches worldwide per second.i In other words: Every second that your website is not indexed on Google, you miss out on hundreds, if not thousands, of opportunities in which someone might have accessed your website, viewed your content, and bought your product or services. In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. Link Building adds a level of credibility to your website which just isn’t present without those links to reliable information sources backing up whatever claims you’re making back on your own website. Everyone knows not to trust everything they read on the Internet, but finding other sites saying the same things sure doesn’t hurt. The internet today is overwhelmed with tons of DIY SEO tips and tricks. What might be even worse, there are countless case studies that show how great some particular tactic worked for a single website.

Adjust your appearance in search by utilising walled garden sites

At some stage you are going to have a large list of potential keywords. We need to find a way of picking the best ones to concentrate on. Within this we want a mix of head and long-tail terms. Outreach to webmasters should be personalized. You can list reasons why you like their brand, think your brand would partner well with them or citing articles and other content they published are great ways to make them more receptive. More and more, search engines have begun to incorporate social context into their search results. Use Google AdWords' Keyword Planner is a quick and effective way to gauge the competitive landscape and evaluate which keywords a business should consider bidding on.

A focus on canonical URLs to benefit search engine placement

The image below identifies the advertisement sections where you can bid for certain keywords and be placed above the organic searches. Online marketing can have a great impact on the returns generated by your business. This is why it is important to make sure that your online marketing efforts are done in the best possible way. Google only show sitelinks for results when they think they’ll be useful to the user. If the structure of your site doesn’t allow Google's algorithms to find good sitelinks, or they don’t think that the sitelinks for your site are relevant for the user’s query, Google won’t show them. Again, start by disabling JavaScript before accessing your website.

Pay particular attention to nofollow links when performing an audit

Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. You'll notice you don't rarely see spammy titles and descriptions in Google results anymore. According to Gaz Hall, a UK SEO Consultant : "How do you ensure that you’re not just optimizing pages for keywords or topics, but rather optimizing for intent as well? "

My thoughts on URLs

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. If you want to rank high in Google for valuable key phrases and for a long time – you better have good, original content for a start – and lots of it. This can include a lengthy interview, often face-to-face, an in-depth questionnaire or sometimes both. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for.