A Google research recently revealed that four out of five users trust search engines for local searches If you do, and get caught, the damage that it can cause your business’ reputation can often be critical. Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page.

Pay particular attention to 301 redirects when performing an audit

If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you’re missing out on a lot of potential search engine power. The best link building strategies take more time and effort and are focused on building relationships and providing valuable information, not gathering the most links possible. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for. Do you provide that information on your website? Is your website giving the users all that they are looking for? Ask yourself these questions. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. This application directly corresponds with services such as Siri, to continue to make it easier on the consumer to find your business, or to find in what places you operate.

Establish your position regarding ROI

However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising calls and spam SEO can be an asset for your business. An SEO specialist should know how long content needs to be and to avoid keyword stuffing. Rather than repeating body copy on pages, sites with a low ratio of unique structure content have too much structure and too little copy. When this is the case, your pages need more and better content.

Identify What’s Working and What Isn’t with regards to mobile search

One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. Use SEO strategies to build online visibility. The solution that this site implemented was to add internal canonical tags to all the pages. According to Gaz Hall, a UK SEO Consultant : "Evergreen content must hold its relevancy over time or else it risks losing its value."

Number of backlinks to the page

For small businesses, the best approach to identifying target keywords requires diligent research and the proper mindset. Your job is to scope out sites that might be responsive to a message from you, to look at the type of content they publish and then to write a post that’s along the same lines. You then contact the site owner by email and show them your content, asking if they would like to publish it. It’s something that is thought about after something has been developed. By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea: