The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Some may think only about ranking in the SERP without even bothering about their users. Cutting down on load time can really help to improve your entire online presence as well. Sites that link to relevant sites can really ramp up your reputation in an instant. Do this however, sparingly because each outbound like can make that linked site also more popular.

My thoughts on splogs

Start focusing on your visitors, on the people that want to buy your product or services. The first thing that has to be considered, when planning your website content, is target audience. You have to think about who will want to visit your site, what they want to see, and why they want to visit. It’s easy to fall into the trap of thinking “My target audience is everyone.” Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. It is also in your best interest to understand that Google wants to present the best and most useful answers to users.

Determining Relevance: Trust your gut when it comes to social media

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. Giving your personal opinion and opening up a little bit goes a long way towards creating rapport with your audience. Like many things, of course, don’t overdo it!

What your mum didn't tell you about dynamic pages

LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality). Sprinkle them into every post. With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "In addition to your user experience, there are also a number of other factors that affect the usability of your website such as website load speed, server uptime, broken links, cross-device compatibility, learnability and clarity. By making sure your website is easy to use you’ll be helping to ensure that it can perform well in the search engines and will also help to convert your visitors into customers."

One important aspect is Google algorithms

If the site takes too long to load on a mobile device, most visitors will just click away as soon as they can. Multiple tracking studies have shown that we scan the page in an F-shaped pattern: we start in the upper left and then move down the left margin. Even when these pages have perfect grammar, they can also be pinpointed by how similar they are to other pages on a site, resulting in duplicate content flags that will damage a site’s reputation with search engines. The O in SEO (optimization) is where the different layers come in.