This tag provides a description of your website or web page. The basic concept is that you create something useful and let people place it on their website if they include a link back to your site. You'll remember the Clarification about keyword stuffingPerhaps you know someone who can write well, and you can convince this person to write a few paragraphs for you. If you have an image-heavy website, in which all or most of the text is embedded onto images, you need to get rid of the images and replace them with real text. After Google's Pigeon update, the scope and environment for local SEO has changed dramatically. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what those keywords are isn't enough to improve your website's search engine ranking.