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If you want to continue ranking higher and avoid penalties in the future, you need to develop and retain habits that last for the long term. Regardless of what type of CMO you are, it?s never been more important to understand how all of this creative work comes together as a finished product. Create a unique text containing all these words. That's because it's one of the most important search ranking factors (right up there with user experience, links, and RankBrain, which we'll get to in a while).

Prioritise key messaging through h2 headers

Search engine optimization affects only organic search results, not paid or sponsored results such as Google AdWords. In many ways, the maintenance phase is similar to the implementation phase. Perhaps most importantly, you can tie factors like the quantity or quality of links you've built to the results you're seeing on your website. The fact is that search marketing is the best way to get your business name out there in your local market and increase your sales.

Listen to your customers. They will tell you all about search engine spiders

From onsite optimization and ongoing content, to social media activity and offsite link building, the most successful companies are the ones that pay attention to every facet of SEO. Fast load times aren't just essential for a great user experience - they also significantly impact search rankings. Not only is focusing on content creation good for search, but it's also good for users and the business overall because you're creating content that consumers find valuable and that helps you build a more sustainable business over time. "Click here" has no search engine value beyond the attached URL, whereas "Michigan Tech Enterprise Program" is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.

Take care when dealing with search queries

Create a meta description that both entices readers and includes your keyword phrase. This is a common worry since there is so much. Google is constantly on the lookout for websites which are copying other people's content and punishes them accordingly. According to Gaz Hall, a UK SEO Consultant : "If you'd prefer to route more visibility, authority, and traffic to specific individual pages of your site, favor them on multiple domains."

Optimise your site, paying special attention to URLs

Learn which industry ranking factors are important to your business and how to improve your online rankings. Trust also ties into Google's YMYL concept. Another valuable way to improve your domain authority is by getting other people to link to your website and your content. That takes time, some strategic networking, and a little ingenuity. Paid software does come with someone to call (if you like waiting on hold) and someone to sue (which, as you know, can be very important).