If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. So, I think each person in SEO has to work hard to develop good, credible sources of information. Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google.

Check also Wikipedia's dead links

If hackers break into your website with the goal of implementing negative SEO techniques, then it’s unlikely that you would even notice. They might target pages that are rarely accessed (like old blog articles) or make subtle changes on your latest pages that do damage to your site. Search provides results that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. These are both great signals to search engines, meaning you’ve simultaneously pleased your users and search engines. Ensure that all published and indexable content on your website is strong and provides value to a user who might view it.

Reasons why you cannot learn white hat SEO well

Sometimes called curation blogging, content curation means posting collections of useful links, videos, podcasts, infographics, and other resources on a specific theme, along with a little informed commentary. Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining the Character Set (charset) of the HTML document and rendering the content correctly (especially special Characters). Keyword research is the practice of identifying which phrases are used on search engines when people are looking for information, and usually includes finding both the search volume and relative competitiveness of the terms. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term?

When someone mentions link building do you think about search engine optimisation?

One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. Categories are other components of blogs that can help your SEO effort. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "More people are using mobile devices than computers to search the web."

Our SEO does everything by the book

People spend very little time engaging with content. There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set.