What is generally the one thing that may prevent someone from using my service? You probably entered a phrase or question in a search engine. The best way to measure the quality of your content is through user satisfaction. If visitors quickly bounce from your page, it likely doesn’t provide the value they were looking for. Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over.

Hidden facts about googlebot crawlers

One hundred percent of searchers look at the first organic result, whereas only 50 percent look at the first paid result. The algorithms actually understand the intent of your searches now. It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Blogging is a leading source of leads and traffic for businesses when they are properly optimized for search.

Things that make you love and hate blogs

For brands that can’t afford a full-service SEO agency, the mention of the word “link building” is enough to make them flinch. Content curation is a very good content marketing tactic. Another tip for making long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks.

The hidden agenda of site submissions

Amazing content—evergreen or not—is highly likely to generate ongoing interest, engagement, links, and traffic, leading to increased sales/conversions and brand awareness. The intent of web users searching on their mobile devices will be different from the intent of those searching the web on their desktop. The same SERP principle applies. Most mobile web browsers are looking for something fast, such as where to get something, directions to a place, how to fix something or how to get a hold of someone. Google’s SERPs for them will be different from someone searching the web on their desktop. The world of search marketing (SEM) has evolved a lot in the years since its outset. According to Gaz Hall, a UK SEO Consultant : "But social didn’t bother with this model."

Pay attention to text links

Traditional SEO has simply evolved, making it necessary for professionals to pivot and adopt new techniques. Search Engines are not humans. They do not read your content; they just evaluate it, based on text, language analysis and other factors. If you use the right mixture of keywords, link juice and backlink strategies, you will manage to get a good rank on SERPs. Content is a powerful marketing tool. Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t get us what we needed. No proposition development is complete without an honest assessment of what your competitors are up to.