Before you start investing loads of time and money into content and link building campaigns, focus on the foundational elements. Forcing someone with a screen reader to listen to your keyword heavy ALT text sounds annoying - they don't end up any better informed. If you want your website to rank well on Google, you'll need to post high quality content. Having a list on paper or a spreadsheet of all top-, mid-, and low-tier web pages and their corresponding keyword focus forms the basis of your website's architecture.

Ensure more convenience for users by using social media

If you decide to spend money on paid campaigns, consider spending them not only in favor of gaining backlinks, but to actually help people. There are plenty of charity and nonprofit organizations that are looking for sponsors. In return, they will mention you on their websites. It doesn't require the budget that an aggressive approach would, and it has a surgical focus intended to get you one rank higher than your biggest competitors. Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. Consumers at the other end of the spectrum also spend less time in the external search process-but for the opposite reason.

Losing Focus on CTR

The closer the most important keyword is to the beginning, the better. To stand apart and get page views, you have to be copiously unafraid to try unfamiliar things. Would you expect to see this content in or referenced by a printed magazine, encyclopedia or book? However, by partnering with the right SEO agency and ensuring you have the internal structures to cope with sales and lead increases plus robust measures to deal with increased competition, advertising calls and spam SEO can be an asset for your business.

Why your digital marketing strategy should centre around web 2.0

While you're at it, try to dig up some past customer reviews and testimonials. Permission marketing materials should be relevant to consumers. By using internal linking strategically, you can boost the ranking of other pages on your website. Say you have a popular page that is ranking highly in Google and receiving a lot of traffic. By strategically placing a link on that page to another on your site that you want to rank, you can pass "authority" to that page. Gaz Hall, an SEO Expert from the UK, said: "Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses."

Prioritise key messaging through keyword

The number one rule is to focus on your website visitors first. Give them remarkable content that invites them to stay on your site and visit several other pages. Content is more than an article, it can be anything from an infographic, stellar image, video, street views of projects, or a power point presentation - be creative. Search engines "see" this behavior (user engagement, lower bounce rates, higher time-on site etc), and they reward your site for it with better quality metrics and higher rankings. Too many companies are just trying to be me-too companies online. Maybe enter into a share agreement with local businesses to share each other's links on your sites? In the last couple of years, the Internet has witnessed a massive increase in link networks.