Whilst Search Engine Optimisation is indeed a powerful form of digital marketing, there are other types of marketing which can be advantageous to use alongside SEO marketing. For example, PPC (Pay Per Click) advertising and social media marketing can be very useful alongside a SEO campaign. Our team of SEO specialists can teach you about SEO concepts and terminology, how to identify realistic goals, how to research keywords and optimise your website’s on-page content. However, what used to be a 7-pack system, in which the top 7-results were more heavily featured, they now use a 3-pack system. SEO is the process of driving traffic from the ‘organic’, and ‘paid’ sources to win the rat race of ranking on search engine result pages (SERPs).

Combine responsive design and backlinks for Supercharged SEO

When establishing context, Google takes into account factors like the user's search history, location, global searches, previously stored data, spelling variations, synonyms, and concept matching. According to Google, featured snippets especially helpful for those on mobile or searching by voice. Now, today, if you were to use those same methods not only would you not get the same results in SEO, you would actually, potentially, get a Google penalty. You should refrain from writing articles that are too sensitive or controversial such as adult oriented articles and vulgarity. Keep it simple, keep it direct and informative. That is the best type of article to deliver.

Adopy a monetisation first approach before putting efforts into quality

No follow links are defined as the links which will not pass any link juice. Here, the link is set as no follow, meaning that the Google bot will not crawl the link and will not pass any link juice. The link does not count as a ‘vote’ in the page’s favour. Also, it will not boost page rank. A nofollow link is created with the nofollow link HTML tag. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.) These sites rely heavily on catchy keywords and unoriginal content to increase their SEOs, rather than creating new and substantial posts. Keywords are usually broken up and grouped based on the number of words within the query phrases. The more words in a keyword phrase usually the easier it is to rank for the term, since usually there is less relative competition.

What's the story about link bait

If the Google bot goes through your website and manages to access all sub-pages within just a few clicks, it can use its limited crawl budget to scan and index more pages. Optimizing the click path pays off for both usability and search engine crawling! If you happen to be a newbie in the world of digital marketing, you might be not familiar with evergreen content quite yet. Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. According to Gaz Hall, a UK SEO Consultant : "The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR)."

Quality over quantity when it comes to duplication

Without discounting the value of links and traffic, content is most likely the key element of a website's charisma. Good content will lead to links and traffic. However, it is much better to have 100 active followers, who are regularly interacting with you, than it is to have 100,000 followers who don’t recognise and aren’t interested in your brand. Yes – you can be creative and reuse and repackage content, but I always make sure if I am asked to rank a page I will require original content on the page. Get contextual links to your site that’ll boost your organic performance on search engines.