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Like news articles, content that includes statistical reports will also go out of date. Google has gotten smarter, and things have changed. Now your content needs to be high-quality content for Google to position it in the top spots. Despite its clear suitability for this purpose, most marketing specialists don’t use Twitter to understand and reply to customer feedback. Learn to write good website copy and your Search Engine Optimization (SEO)—think of it as digital catnip for Google—will improve, as will your site ranking.

Take a customer focused approach to conversion rates

In a nutshell, the above-mentioned algorithms factor in how many other websites link to your website, including pages shared through social posts, pages mentioned in blogs, pages referenced in online news articles and digital magazines, plus pages linked as online resources, including online listings and reviews. Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome! Quite a while back, Google released an update named Google Panda, and this adorable black and white creature is the one who is penalizing you due to your content quality. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target.

Audit your profile, looking for issues with regards to reporting

According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. It’s really a simple concept, just give them what they want and you’ll see an increase in search engine ranking. You just show up when they are looking for businesses like yours. Saying your prayer before going to bed, in the hopes that Forbes or the Washington Post will link to you, won’t get you anywhere.

This story about rankings will haunt you forever

Unsurprisingly, larger companies tend to outspend smaller firms when it comes to SEO. Using heading in your page structure can have a big impact on searchability. Search engines use the headings to index the structure and content of your web pages. Google won’t thank you, either, for spidering a calendar folder with 10,000 blank pages on it, or a blog with more categories than original content – why would they? According to SEO Consultant, Gaz Hall: "Crawling duplicates will also use up the resources search crawlers allocate to crawling your site which means important pages might not be indexed."

Ranking high in the search engines is tough.unless you concentrate on analysis

These can help people to quickly scan the page and find the information they’re looking for. This is rarely relevant to users, could change in the future and make URLs more lengthy. In a nutshell, the way to build a website for maximum exposure in search is to make it easy for search engines and users to navigate your site and understand what your content is about. As an SEO, your primary goal is to make sure that each page has enough (good) content to make it a worthy link in and of itself.