An early part of the SEO brainstorming process is identifying the great places to get links, as well as the types of content you might want to develop to encourage linking from other quality websites. Citations are references to you company name, address, phone number or website that may not actually link to you but are recognizable to Search Engines. Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online. Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications.

Things to avoid when dealing with RSS feeds

If you imagine that building an optimized site is like cooking a meal, then keywords are the essential ingredients. The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line. Local Keywords – When it comes to local SEO, local keywords are absolutely essential.

Don’t be afraid to stray from strict grammar rules (It’s OK to break minor rules if it adds clarity and doesn’t sound sloppy)

Currently more than half of searches account for mobile devices. Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. You can create a guide on how to start a blog or a how-to tutorial for building a dog house. In order to have that rank on the search results page, it’s takes a lot of effort and time.

Make sure your SEO checklist includes page rank for best results

Use simple and obvious terms that are easy to understand. Use descriptive captions and avoid generic captions such as 'Products' or 'Services'. You can and should use keywords that are related to your business in the captions as long as they make sense. For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using. Links are how search engines determine what a site is, how relevant the site is, how pages are related, etc. They show search engines how to rank your page, so you want to make sure that you have a strong link building strategy as part of your SEO plan. Gaz Hall, a Freelance SEO Consultant, commented: "An argument I’ve faced before is that ‘we don’t have time or the money to create that much content’."

SEO Errors and How to Remedy Them

One thing is clear, mobile overtakes the desktop. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but you can compensate for this by optimizing a lot of pages on your site for different long tail keywords. If you are employing an SEO agency, then the chances are you aren't happy with how your eCommerce business is performing.