SEO works by modifying elements on a website like the meta title and meta description of a page to ‘optimize’ it to get the most possible traffic. ‘Keyword targeting’ can determine which words you should be aiming for, and getting links from other high authority sites and creating relevant content on your web page and via articles on your site can shift your website up in search rankings over time. Google published several documents that show the requirements for Google's own products. For example, the Google Developer Documentation Style Guide provides a set of editorial guidelines for anyone writing developer documentation for Google-related projects. Focus on your customers, and take the right logistical steps to make sure that search engines can find your content. Focus on the ‘road less traveled’ with long-tail opportunities, and you’ll be set. These are called “stub pages,” and can lower search engines qualitative analysis of an eCommerce website when too many exist.

Make web crawlers a priority

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? We all have a certain amount of storage space on our personal computers – the same goes for even the biggest of search engines. Only the better optimised pages will be able to stick around a search engines’ rankings – people even resort to tricks in an attempt to attract the bots into ranking their website. When found, the search engine will not display any website that indulges in ‘Black Hat SEO’. The hard part of SEO isn’t doing the work, it’s sitting down to do the work. The more your content focuses on your niche, the easier it is for the crawlers to index and categorize and decide how relevant and serious you are for it.

Why has LSI been so popular?

SEO is one such method that is easy and simple to use and by enlisting the help of a specialist SEO agency, any eCommerce business can take full advantage of this ever-expanding marketplace. Google wants to see a healthy link profile that signifies authority. This means quality links coming from quality content across the web with a healthy diversity. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies. One of them is Social engine optimization.

Understanding CTR

WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. These are internal search results pages and Google doesn’t like these, the reason being people don’t want to go from Google’s search results to yours – they want to see content that matches satisfies their search intent. Similar to your title tags, meta descriptions are a simple, but highly effective way to improve your SEO. Meta descriptions are used to generate the small paragraph of text that appears below a page’s title in the search results. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "On page SEO deals with making sure Google can find your web pages so they can show them in the search results, as well as making sure you have relevant, detailed, and helpful content to the search phrases you’re trying to show up for."

Search engine health checks should look at URLs

Longer sentences are hard to follow onscreen. When possible, break longer sentences into multiple shorter sentences. Other ways of filling product pages with unique content include multiple photos (preferably unique photos, if possible), enhanced descriptions that offer more detailed insight into product benefits, product demonstration videos (users love videos), schema markup (to enhance SERP listings) and user-generated reviews. To improve the content, backlinks, and keyword optimization of your website, a good SEO strategy plan starts with keyword research. With Google's mobile-first algorithm, it is very important that your web pages look good on mobile devices. Mobile usability is important if you want to get high rankings on Google.