They figured that if blog spam had no real benefit, it would stop. Today, its capacity for personalization has evolved to such a sophisticated degree, most of us don't even realize what's happening in the background. Take the time to occasionally comb through your old material and find any links that are broken; then, replace them with more modern, live equivalents. By ignoring conversion optimization, you may end up losing loads of customers and hence, revenue.

Understand about doorway sites

We know that SEO will continue to evolve through different devices and platforms. You will see a very large portion of sites in the top 10 have clean and readable URLs like the above example. Many businesses that relied on search engine traffic lost all of their sales literally overnight, just because Google believed sites with hundreds of links containing just one phrase didn't acquire those links naturally. I begin with the index I've been telling you about already, the organic search index, and then I discuss the Local index.

Let's talk about duplication

Typically, all that's required for Google to pick up your site is to generate a handful of links to your site and some social activity. No, really, absolutely terrible. Think again! We have to remember that page titles are what is shown in search results so we are aiming to clearly indicate what the page is about and entice a user to click on our listing.

Warning: These mistakes could destroy your keyword stuffing

If you're listing a solicitors firm, for example, mention all the different types of law that they practice, to show that the listing is relevant for divorce law as well as probate law and so on. Quality means not something rammed with keywords which isn't actually very useful or easy to read. Good quality content is something useful, or interesting to the readers. You want it to be well written, broken up with subheadings and images to make it easier to read. This is the maximum number of letters and spaces displayed as a Google title. Gaz Hall, from SEO Hull, had the following to say: "One of the most powerful link-building techniques is to place something very useful on your site and then make sure that everyone knows about it."

Search marketing implications related to text links

The more useful content you have, and the more you work to earn it relevant exposure, the more likely it will be linked to by other sites. Header tags are not as critically important for your site rankings as they used to be. While you browse the web, take a close look at links on the sites you visit. It's the myth that just won't die, two decades after it wasn't true in the first place!