But social didn’t bother with this model. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. To make a website stand out in the depth of the internet is the hardest job for everyone who runs an online business. There’s no magic recipe that can be applied and give sustainable results. However, search engines tend to reward those websites that bring a real value to their users. Most SEOs would agree that Google’s SERP features can be a double-edged sword. They can significantly cut into your site traffic if you aren’t featured in one, or they can result in a welcome boost if you are.

Internal links & site-wide links

Segment your content - If you catch yourself writing a few monster paragraphs, cut them up into smaller, bite-sized pieces. Make sure you use headers, lists, and bullets when ever possible. Don't forget to add appropriate spacing. This strategy directly correlates with increased readability, and thus, linkability. The best thing is that even search engines also considered social media signals in their rankings. Anchor text has been a huge talking point within SEO for many years now. Well this is where things get complicated.

More focus is put on LSI

In order to achieve this, it is important to have a higher ranking in the search engines or SERP (search engine result page) and then retaining that position. Search provides results that are relevant to the activity in progress, and searchers are filtering out everything else to concentrate on that. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? You need to become best friends with Google Search Console. Its search tools are legendary and a big help if you want to find out how your site is doing in the search results.

You have everything you need for SEO success. Now get to work!

Thin content is essentially too short and too easily duplicated, and when this occurs too often, you start to drop in rankings. SEO is one of the “disciplines” that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have given a 180 degree turn to what was understood by SEO until recently. Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them. According to Gaz Hall, a UK SEO Consultant : "While domain strength is similar to domain authority and both are measured on a scale of 0 to 100, the former tend to concentrate on individual pages. Most sites have multiple pages with different content; domain."

See which specific marketing initiatives are contributing to your bottom line

You should have a clear hierarchy to your site and if you have multiple topics, it is important to maintain a proper silo structure. Link reclamation involves the discovery and replacement of broken links on your website, as well as other websites which point towards your online presence. Mobile SEO is a challenge for digital marketers. The screen being small and of low resolution hinders searches from scrolling down to the bottom of a page, let alone be going to the next page. Google cares deeply about the indexed age of both your site and its content. A brand new site that's a newcomer to Google is going to have a far harder time ranking on its SERPs than a site that has indexed age.