One of the best ways to start earning links is by creating something of use or interest to your audience. We’ve all seen them – the pieces of content that educate or entertain us, without being the core product of a website. Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. The numbers make one thing clear: organic search is a worthwhile investment. “SEO” refers to search engine optimization, or the process of optimizing a website so that people can easily find it via search engines like Google.

Establish your position regarding indexed pages

If the links that point to your website contain the keyword and the city in the anchor text, it is more likely that your website will get high rankings. When determining the value of a keyword topic it’s important to understand what it will take to drive traffic for that keyword. Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long run. In most cases, SEO specialists don’t use 302 redirects when fixing the on-site qualities of a website. Instead, a 302 redirect is often used when they want to test a new page for client feedback but they don’t want to damage or change the old page’s rankings and history.

Update your scraping on a regular basis

Not only will you find topics that are frequently searched, you’re also likely to stumble on search language they are using that you might not have anticipated. One reason for this— your knowledge and expertise in your industry is deeper than theirs. The language you use is probably industry jargon that your audience doesn’t use. This is a great opportunity for you to find long tail keywords that your audience can understand, and create content that speaks to them. Finally, the content on your website can do a great deal to bolster your search engine rankings. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected? The search industry is constantly innovating, and it might seem overwhelming for marketers with limited time and resources to try and keep on top of developments.

Go long-tail and forget link bait

The length of your content isn’t necessarily an indicator of thinness, Google can also judge the value of content with the “time to long click” metric, which measures how long a user stays on a page after finding it on a SERP before going back to the search engine and clicking on another result or making another search. Human users are already intrigued by your title; all that’s left to do is entice them to clickthrough with your meta description. A meta description is information, more in depth than your title, that will let users know what to expect when they visit your page. It can be in the comments what is finally implicitly integrated well into the content also. Gaz Hall, from SEO Hull, had the following to say: "By now, we’re all sick of articles proclaiming that search engine optimisation and content marketing is essential for businesses."

Self-publishing Parasite SEO based purely on bounce rates

Why not try replacing it with another one that could work better. Instead of willy-nilly linking to pages from site-wide elements, like the top navigation or the footer, consider the value of the pages that you intend to throw in the navigation. Try to limit your sitewide links to only the 20 percent of your pages that are the most valuable, and pages required for a good user experience. Once Google goes mobile-first they’re going to consider the mobile version of your page the “true” version. That hidden content is going to be 100% ignored by Big G. The hard part of SEO isn’t doing the work, it’s sitting down to do the work.