A search engine results page (SERP) typically contains 10 Web results for a query. Google penalizes web sites that have “thin” content, low-quality pages that are merely designed to build traffic by having keywords, duplicate content, lots of images or links, and other space-filling methods. Blogging is a great way to stay up to date while
easily generating new, relevant content. Blogging
regularly (ideally once a week at a minimum) can have
significant implications for search engine optimization,
since each new blog entry represents a new web page. Only Google engineers know the secret google recipe! Google answers your search queries by checking them against it's enormous index of web content. Google continuously searches the internet using googlebots that scout for new web content to add to the index.
Write a 1000+ words article about hits
Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! While you may think
filling your page with keywords will drive more people to your site, it could actually do the opposite. When a website wants a piece of content to be representative of a “thing” – like a profile page, an event page, or a job posting – its code needs to be marked up properly. Link building involves obtaining links from external websites to your own for improving direct referrals and search engine ranking.
Don’t forget about CTR
Then you need think about search intent or context behind a particular phrase that your target audience will type in. Instead of keyword stuffing, try using keywords and synonyms to create a relevant context around your keyword phrases of choice, this will provide your users with a more complete, relevant, and useful search experience. Google RankBrain is perhaps
the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Chunky blocks of text just bore and intimidate readers – not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). Often SEO projects will give you fantastic return on investment. According to Search Engine Watch; one client received “$11,000,000 worth of organic traffic” thanks to search engine optimisation.
To get fast rankings, you need anchor text
To combat possible future updates, you can also ensure your site is engaging and of high quality. On top of intentional actions, web servers frequently create duplicate versions of a page. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. Gaz Hall, a Freelance SEO Consultant
, commented: "The ability to measure the success of your SEO efforts is crucial. Tracking and managing your website’s data can be done through Google Analytics and Google Search Console."
Should more importance be given to bread crumbs for search marketing?
If you can create content that grabs your readers attention, answers their questions and drives incoming links, you can finally start seeing some tasty search engine positions. In Search Console, there’s
a report called Links to your site which can show you the domains linking to you. Take a look at them – if you are happy with what you see, all is good. If you’re shocked by what you find, you will need to take further action. First, improved search engine rankings will ultimately drive more organic traffic to your website. Provide high quality photographs of products, and include an easy to use magnification system so customers can get a good idea of the details. Be sure that colors are accurate and that no parts are obscured by reflections. Try photographing the items from several angles and either choose the most attractive result or allow customers to view each version in turn.