But there's an obvious problem: it's a gamble. No matter how much thought you put into it, it still might fail. Perform a site:domain ?keyword? search in Google to see which pages reference the target keyword. I?m not saying that telephone sales doesn?t work, it just takes a lot more telephone contacts than it used to. Investing some time in early website setup (mindful of SEO) can make a big impact on the future growth and visibility of such companies' websites.

How you will benefit from static pages

If you focus on building links that send real visitors to your website, you will soon find out that it does not matter if a link is nofollow or not. Building links that way will let to more targeted website traffic, and it will increase your web page rankings on search engine rankings. Defined in its most simple form, on-page optimization is what you do on your website to help or hurt your search engine result placements (SERPs). The effects do not occur quickly. You wouldn't want to put hours and hours of time into creating quality content for a keyword that doesn't provide a good return on investment.

Personalization counts: how do gateway sites fit into this?

Block segment analysis dictates the value of weight / ranking factors a web page is given for a set portion of the page. Search engines constantly scan and index millions of web pages. Unfortunately, there is only so much Search Engine Optimization you can do on your own website. After you've come up with compelling copy, studied keywords, looked around to see what competitors are doing and gone through all the other steps, one of the only remaining ways to boost your rankings is by Utilizing Social Media. Online alternatives come in the form of paid ads, while offline alternatives are used in the traditional marketing sense.

Why metrics matter

But if your page is only 250 words long and half of it is stuff that also appears on other pages, the page is going to look low-quality. These files can also include metadata that describes when pages were last updated and how often different pages are updated to help crawlers index your site more intelligently. As Google puts it: If your content is inaccurate, has no purpose, or includes elements that hurt the user experience, it's unlikely that Google will feature your website prominently in the SERPs. According to Gaz Hall, a UK SEO Consultant : "As they crawl your site, they index content to appear in the search engine results."

Simple Tips for using onsite SEO to get ahead of your Competition

There are also a range of backlink tools to help you do further investigation should you want to dive in further. There are no concrete, scientific, or quantitative methods available to measure brand equity, which remains an abstract concept. Generally speaking, the more QUALITY websites that link to you, the better. More website links bring more traffic, and that helps boost your web traffic. More importantly, Google counts every link to your website as a vote of sorts. If you get a lot of good "votes" from other relevant and reputable websites, Google will reward you with higher rankings in the search engine results and you'll get even more visibility and traffic. Google generates far more traffic than any of the other search engines, including Bing(Microsoft), Yahoo and all the other search engines combined, so being high on the Google search engine results is what it's all about! The major goal of all external optimization activities centers on link building.