In a modern SEO world where the word 'content' is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the 'content war'. There's always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Public relations firms provide experts to help companies and brands develop positive public images, as well as damage control responses when negative publicity arises. The biggest difference between the two approaches is the level of formality and experimentation.

Education is the best legacy when it comes to reporting

The best way that you are going to make your website rank in search engine results pages is to create content which your users find engaging. Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. Research keywords and competing websites to select ideal keywords. Meta tags are the HTML elements that search engines and visitors find your content. It's what they can see in a search engine and thus, it's important to add value in a limited number of characters.

How much time and effort are you putting into an SEO campaign?

Contrary to popular belief, SEO is not free. A layout that sufficiently takes into account the "above the fold" section is not only user friendly, but can also be assessed positively by Google. Our process helps you manage expectations while delivering high quality work, on time. You've launched your new website, ready to welcome crowds of new customers. But, if no-one finds your new website, how will they see what you have to offer?

Lets look at our approach to bounce rates

Just like you should interview others, seize opportunities to be interviewed, no matter how small the audience is. The 5-600 words that take you 15-20 minutes can turn into a few highly authoritative contextual links. The type of permalink you pick influences the way these two parties see and value your site. A URL with a load of incomprehensible gibberish at the end is a lot less shareable and enticing than a short and simple SEO-friendly URL. To that point, pages with short content that does not help website visitors at all end up falling short in search engines. Gaz Hall, a Freelance SEO Consultant, commented: "This is even more important when working with clients, as you need to gather knowledge and insights while still meeting client demands to complete work."

Simple Tips for using stickiness to get ahead of your Competition

Product positioning summarizes the perception in the consumer's mind of the nature of a company or brand and its products relative to competitors. Google's shifts and tweaks on ranking algorithms are happening more often. What you've learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won't give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. Understanding how buyers make purchase decisions helps the marketing team achieve this goal.