SEO success relies heavily on the keywords you choose to target. When done well, social media marketing, content strategy, paid search, conversion and website development all play a major role in the world of digital marketing. Integrate keywords, not only into the content itself, but also into the title, the meta description and even the canonical URL. Search engines pay attention to how long a user stays on your website and the pages they view.

Consider 301 redirects at the inception

You have to make sure that the topic, content type, and format resonates with your audience. Your headline has to be catchy, but also relevant. If possible, choose a domain name which includes your local area, and structure URLs to include relevant geographical terms where possible. Create content which talks about your local area, but be sure to make it engaging and relevant to provide a good user experience. Include your business NAP (name, address and phone number) on every page of your website – not just your home page or contact page. Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. Your site navigation should be present and easily identifiable. Visitors should be able to navigate your site with ease, and ideally, be able to get to any page on your site with no more than 3 clicks. This provides a quick and easy user experience and ensures visitors don’t have to spend an eternity trying to find what they’re looking for.

Boost site speed and utilise analytics

If you write about news, current events, or anything where dates make a significant difference in the content, taking out post dates may confuse or frustrate readers. Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Make sure you consider the following types of content that will help you craft your piece. You can also build a reasonable idea of how many links you need, and how authoritative, in order to compete. To check out your competitors’ links, you can search for their most popular URLs with the link: command in Google. If you want to go further, use one of the many backlink tools to search for the most influential links – a good starting point is Open Link Profiler which gives you a lot of data for free.

Assessing historical progress and how you've been helped by link research

Google will rank it – for a time. All this means for you is you have to be extra cognizant of the quality of your pages, making sure they satisfy searcher intent to the fullest. Further, many SEO specialists claim that people don’t see even the entire first page, but only the first 5 results, which is, when we take in considering that we want to get information quickly, a very understandable assumption. Gaz Hall, from SEO Hull, had the following to say: "Doing a yearly review of the big changes in SEO and implementing them on your site is a good way to avoid spending resources on insignificant changes while still maintaining a high-quality website for the long term."

Small but important things to observe about citations

The good news is that SEO copywriting could represent a huge opportunity for you! While the Meta keyword and Meta description tags aren’t used as a ranking factor, Meta tags do still continue to have a use when it comes to SEO. The Meta keywords tag can be ignored but the Meta description tag should be used to help entice users to click on your page. A good Meta tag should be under 160 characters in length and provide a synopsis of the content on the page. Think of your Meta tag as a short elevator pitch that you can use to drive people to your website. Does that change how they see the product or whether they need to buy something else? If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you do anything to piss Google off, you can forget about traffic coming in via search, and I wish you the best of luck!