In terms of the purchase decision, an emotional bond with a product can be the strongest and most salient factor in the decision. It can also affect the search engine index freshness of your pages. You've created a website and published it on the web, but now you're probably wondering how people - the right people, those who'll be interested in who you are and what you do - will find you. You've heard about search engine optimization, or SEO, but don't have the first clue how it works. AB testing starts with a control or initial marketing scenario.

Make inbound links your centre of attention

When your schedule is manic and you just haven't got the time to create new material, re-purposing existing content is the ultimate time-saving strategy. And although it may seem like the lazy option, it's actually a really effective aspect of content marketing. Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren't a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. Buzz marketing, or word-of-mouth marketing, emphasizes consumers passing along product information. The gibberish score helps with that.

Want a thriving business? Focus on backlinks

Every city has skyscrapers and buildings that require a solid foundation to sprout. Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn't look mechanical or read like a lecture. The standard rule of thumb is a minimum of 200-300 words per page. These "review pages" should either be canonicalized to the main product page or set to "noindex,follow" via a meta robots or X-robots tag.

The latest trends in link bait

Words that are normally written with uppercase letters should be written in lowercase and you should use hyphens over trying to separate words with capitals. Simply making sure that your graphic design team and photographers save all their images as 'save for the web' in Photoshop and Illustrator, and making sure that the physical size of the image is as close as possible to how big it'll be on the website can go a long way. Deep linking from within mobile apps can bring much needed oomph to mobile search efforts. Gaz Hall, from SEO Hull, had the following to say: "You should not only use social networks to acquire potential new customers, generate leads and build brand awareness, but also keep in mind the SEO benefits of having a brand presence on social networks."

Social shares play a huge role in content trustfulness

Competitor analysis is a lot easier when you have the right tools. Faster loading websites generally do better in search engine result listings (SERPs). Using bucket brigades is one great SEO strategy to increase user experience, according to Backlinko. These are simply words and phrases that keep people engaged. Let's say you hear about a contest being run by a cool new tech company.