Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. In reality, the best strategy is simply to ask yourself if the use and placement of a keyword reads naturally. Content curation is a common way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. When you are trying to get more links you need to think about quality, not all links are created equal and links from low quality sites will have little or no impact on your rankings.

You want to include keyword-rich anchor text in your body copy when possible

Case studies drive more traffic and improve page rankings. Research-based content is preferable, because it’s backed up by actual proof. Sometimes you just can’t target a specific keyword on a product or service page of your website – it just won’t fit and look natural. In these instances you can always take advantage of having a blog. Do a quick Google search for that keyword and check what other pages rank. While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. This will give you greater scope to attract people to your website and if the content is good enough, it will rank highly for them to see.Luckily for online businesses and a specialist SEO agency alike, the world’s largest search engine specifically ranks regularly-updated websites highly.

Invest in RSS feeds

Take time to write compelling Meta descriptions for all important pages of the site, and for any pages that can be shared socially. Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. Producing content for search engines is also content marketing, list building, and relationship marketing. The more you can use the content you create, the more valuable it becomes. With evergreen content, you produce a piece of content once that provides use for years to come. And, unlike a timely blog post that has a traffic spike that occurs right after publishing, evergreen traffic grows and continues to increase over time.

Lessons I've learned from link building

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. When you use stock photos, you are taking the personality out of your website and suggesting to the reader that your online presence is nothing more than a marketing brochure. Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Gaz Hall, an SEO Expert from the UK, said: "Subheadings (header tags – h2, h3, etc.) make your articles ‘skimmable’ and guide readers through the text. They also describe your content to search engines."

Some people search to find information, other people are looking for products

When we talk about visibility, we mean how high up the SERP your website appears for certain search terms in the ‘organic’ results. Organic results refer to those that appear naturally on the page, rather than in the paid-for sections. Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info on your website. Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. Seeing that articles with photos, infographics, and other visuals get up to 94% more views, it’s safe to say that not including visuals is a colossal mistake.