Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking to have your blog post published on their blog. When asking, it is important that you mention the value that your blog post will bring. No high quality blog would accept your guest post if it has promotional backlinks going to the homepage of your site. Evergreen content will provide a steady amount of traffic long after publishing date. Prior to the update, short and spammy pages were a common sight.

Create deep internal links through pages and blog posts

Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. This causes search engines to update their URLs while passing link equity from the old URL to the new URL. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE.

Boost site speed and utilise link research

As of now, less than 50 percent of websites use local schema markup for local SEO, so there's tremendous advantage to be enjoyed by adopting it. Did we forget to mention that the algorithm will affect search results in all languages globally? It’s important to remember that your blog should be written for your intended audience, so make sure that the content is somehow relevant and the keywords fit in seamlessly. On some level, you expect that within the first page results, at least one of them will contain the information that you seek.

Make sure your SEO strategy is diversified

By keeping the site’s underlying code clean and up-to-date, developing a stable site architecture, and maintaining excellent file and resource management practices, you can help guarantee quick-loading webpages for your site’s visitors. Not all links are created equal. Some sites provide better SEO juice than others. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline. Gaz Hall, an SEO Expert from the UK, said: "As part of this technique, keywords are very often repeated in metadata, in textual content, or link text to increase the keyword relevancy artificially."

Start with seed keywords

SEO isn’t an option for small businesses today. When a potential customer searches for your product or service and you’re competitors show up higher than your site then you might as well be invisible. Copying and pasting text from one page to another or across multiple web platforms will be flagged as weak content. And all these search engines (primary, secondary, and targeted) periodically do keep on changing their algorithms, so you must know how to adapt to these changes if you want to stay on the top. Many web owners start generating meaningless content hoping that this would improve their search engine rankings.