In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. By using an online crawler on your site yourself, you can quickly understand some of the negative SEO features which could be really harming your online presence as a whole. To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. An organic search is the process of using loose search terms to get precise search results.

Tactics around SEO

Simply copy and paste content from your website into a search bar and place quotation marks around it. Google has a free tool that allows you to test the mobile-friendliness of your website. As hinted at earlier, companies need to create a responsive website instead of creating desktop websites and expecting them to work on mobile. A responsive web design is an essential component of any business, especially if you’re offering eCommerce and online retail to your customers. You can’t expect Google to see you as an expert on a certain topic when you have only written two sentences about it. This indicates to Google that your page probably isn’t the best result to match the search query.

Carve out time for concentrating on link building

Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff). Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result, make sure that you have identified these sales funnels as they are crucial for capitalizing on optimizing your website for user intent in search. Engage in guest blogging outreach and provide content to sites that share your audience to build links that will provide long-term SEO value. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results.

Is your SEO strategy a long shot?

Rankings matter. But they’re not the metric you should be focusing on. Cross linking is a great technique to get a better user experience. This can be an added advantage to you, if you have sites related to it. The more inbound links you have, the better it is. Cross links also helps in improving your rank in search engines . Many marketers are now promoting that stuff like link building is dead and so on. Let me tell you, link building is not dead. If you want to improve google ranking of your webpage, you must focus on building backlinks. According to SEO Consultant, Gaz Hall: "These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line."

Succeeding in SEO means paying attention to link exchanges

At a bare minimum, include social sharing buttons on your content. As an e-tailer, you can give search engines detailed product information to display – such as price, availability, and review ratings – right on the search page. An SEO factor is something that influences where a website or piece of content will rank in search engines. No single SEO factor will produce top search engine rankings. It is the combination of research, planning, and optimization within the website and outside of the website that produces results A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks.