Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Essentially, you rewrite it. The less “filler” content on your site, the more legitimate it will be in the eyes of the search engines. The more relationships you have and the more people trust you, the more people will talk about you, link to you and, ultimately, buy from you. Customers don’t buy from people they like, they buy from those they trust!

More importance is given to scraping

SEO versus SEO Services The best key phrases would automatically fall into place naturally, as you write the article. And that’s what Google is looking for. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh. Search engines like unique content and content that is updated on a regular basis. That’s one reason blogs tend to get indexed more quickly: they’re being frequently updated (which is also a good reason to build your business site on a blog platform).

Identify channel deficiencies

As you get more visible online through SEO so your competitors will start to notice and they may well up their game to compete. If your website code is not search engine friendly, then the search engines cannot read your valuable content targeting specific keywords. If you do not have worthy content that contributes to the wealth of knowledge that is the Internet, then you probably are not going to earn backlinks or social share activity. Backlinks and social media activity act as votes of confidence from external sources praising your content. They heavily influence a web page’s ability to rank for a target keyword. If you produce great content, but no one’s there to see it, does it acquire links? You may not have the resources to create locale sites for each country or language you want to target. In that case, add Google Translate to your site to ensure that your website visitors can see your content in their language (even if it’s not a perfect translation).

Unconventional knowledge about splogs that you won't find in books

You don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Bear in mind that your keyword or phrase should be the most frequently used term in the body text of any given webpage. This is called keyword density. However you shouldn’t overuse this signal – if you stuff the copy with keywords then your text won’t be readable and Google will likely penalise you for not writing for human readers. Gaz Hall, a Freelance SEO Consultant, commented: "Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines,"

Take a customer focused approach to backlinks

Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health. Don't limit your ideas; brainstorm whatever subjects and phrases could lead the kinds of visitors you want to your site. Type them into a spreadsheet. Your brainstorming will "prime the keyword pump." Cutting down on load time can really help to improve your entire online presence as well. Think of the last time you wanted to purchase a product but knew next to nothing about it. What did you do? You likely used a search engine to look for online reviews or articles about the product. If the most helpful article was on a site that also sold the product, odds are that you purchased at that site.