Keyword stuffing is the act of literally ‘stuffing’ as many keywords (relevant or irrelevant) in to the keyword meta tag- This technique is usually used to gain a higher ranking in a search engine and may result in a search engines ranking’s being incorrect. When you start reading all about SEO, and all the different opinions out there about it, you might begin to sweat and feel little uncertain. It’s hard to tell exactly how much your company should invest in this line of marketing. You’d like to have a full-blow SEO campaign so you can run with the “big guys,” but you’re concerned that you just can’t afford it or that you simply can’t dedicate the necessary resources to it. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose. Your target keywords should also be in the H1 tag, but your H1 can differ from your title tag

Low-budget content marketing does not have to mean bad content marketing

The key to creating encyclopedic entries is to provide all the facts about something that will not change in the future. Make sure all your website images have alt tags to describe them to search engines. All of these areas come together to make a product what it is they all have an impact on the final product which ultimately then has an impact on the work that an SEO does so you have to be aware of these things. Check out my Complete Guide to Link Building to find the best methods currently in use.

Emphasizing fast results by using social media

Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas it should be considered a long term investment. If anyone contacts you promising page one positions in the short term – they lie! If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Search engines often reward you for updating old content. But remember, you only get a reward for actually making the content more relevant! Fundamental search engine optimization never changes. You only have three things to work with: content, links, and measurement.

What your mum didn't tell you about plugins

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. Although the resource investment for monitoring each individual query and providing content for it isn’t reasonable, monitoring and building content for categories of queries is a manageable and worthwhile investment. There are several types of links you should avoid having in your backlinks profile. The worst you can have are the spammy ones you can’t control. Gaz Hall, an SEO Expert from the UK, said: "When content is optimized for SEO before it goes live on the web, it will be prepared for searchers and rank higher on the SERP from the moment of publication."

Take a customer focused approach to meta tags

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. Good SEO also tends to simultaneously improve a website’s usability. In other words, with SEO, half the battle is won before it even starts. A particular web page or content can be retrieved from the database by using a keyword or a related search string.