Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. This is one of the easiest and more effective methods in use today. Instead of doing the work, the boring tedious work of making lists, taking names, reading, empathizing, crafting a good outreach email, sending it, following up, handling objections, negotiating, and then finally emerging triumphant, you read a blog post about title optimization or keyword density. Putting keywords into title tags and h1s, h2s, h3s.

Bucket brigades based on user generated content

Off page SEO deals with trying to get other websites to tell Google what your website is about as well as that it’s an authority in the industry and a website that they can trust to show in their results. This is done through acquiring backlinks from other websites (known as “link building”). If you follow the best practices for marketing your business with engaging, informative content, it can be a great way to build relationships with your customers and share real knowledge without having to pitch your products or services. The Search Engine Optimisation (SEO) involves developing a website that is easy to categorise and find. Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text.

Use unique page titles on all pages throughout your website

Now, these updates happen a bit less frequently with Penguin not updating in almost a year and a half, at the time of writing this. Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. Backlinks are hyperlinks that point back to your website. Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site.

Define your goals with regards to analysis

This will help to ensure the copy on your website is not only valuable to your visitors but also considered valuable to search engine. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and not real people. Gaz Hall, an SEO Expert from the UK, said: "Make sure your website is optimised for mobile. When someone is searching for something on a mobile device, Google will now promote websites which are mobile friendly ahead of ones that aren’t."

Take care when dealing with citations

This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery. Some people say that “SEO is dead”. A good resource is more than just a long-form 1500 word blog post. It deep dives into topics and can stretch on for pages, combining data and insight that your audience would be hard pressed to find anywhere else. However, if the info isn’t easily noticeable, you’ll have a problem.