Stuffing keywords into your pages, blogs, and body content will come across as unnatural, and probably won't serve your users' needs with any degree of utility. You want your business to show up on Google when people search for something, but what? The first step to SEO success is to decide which search terms (keywords) are the best fit for what you do and if anybody out there is using them now. The goal of SEO is not just getting visitors to your site, but getting the right type of visitors to your site. If you want your site to be visible in Google searches, it needs to be a part of Google's search index. In the past, Bing has suggested that anything more than two minutes is typically a favorable dwell time.

Tightening up on landing pages

Using structured data, you can serve Google your address details in the most convenient way. Low-quality content or website layout changes may also be responsible. Internal links can help you prove your authority in a particular field by creating a logical sequence from one post to the other. This may lead to a series of posts that offer additional value, making it easier for search engines to understand your key topics. Whether you are going after (paid or free) directory submissions, social media sites, social bookmarking, blog comments, direct solicitation, news syndication, or press releases, you must have solid inbound links.

Use attractive anchor texts that motivate visitors to click on your link

It's also used to produce the entries in search engine results pages (SERPs) that users will come across. Take a look at your top ranking and most shared content. Is there overlap? If you've found a type of content that is simultaneously strong in search and frequently shared, it's worth optimizing that content even further. Getting featured in this part of SERP will help attract clicks and, ultimately, more visitors to your page. See Chapter 12 for more details.

All you wanted to know about trust rank but were afraid to ask

However, even permanent links can stop working, if some dishonest backlink provider simply disables it. You've heard about Panda, Penguin and others (Google's code names for their algorithm changes)? What is the challenge in creating an engaging website? For one, humans have short attention spans. We easily get dstracted nd tend to ignore the information around us (which, let's be honest, s a necessary defense mechanism in our digital age). We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The purpose is clearly deceptive and intended to manipulate search results."

Tell me more about comment spam

Oftentimes, an eCommerce website's own products on 3rd party websites will end up outranking its own product pages when products are fed onto 3rd party websites with more authoritative inbound link profiles. Analytic services and sites, such as the MozCast, have lit up and claimed that huge changes are occurring in a range of SERPs. Avoid unwieldy phrases and unnecessarily long descriptions, instead trying to say as much as possible with the smallest word count necessary. I've had a number of clients over the years who did their own keyword research only to struggle for page one rankings.