SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. It's not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish SEO friendly posts and page content. If you establish that even the ranking of the competitors is also fluctuating, it means that the cause of the issue is SERP. Competitor Analysis can help you to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don't have to go very far to find inspiration and create your own content. It won't always work for you if it works for them, but it just might.

Think like a human not a robot when it comes to keyword density

Chunky blocks of text just bore and intimidate readers - not what you want. For best results, it is best to keep paragraphs short (2-4 sentences). If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. Google recommends this approach for making URLs more human friendly. Limit use of PDF files.

Carve out time for concentrating on CTR

How you format your page is important for optimization purposes. People love to browse through a clearance section for bargains. You could include overstocked items or products nearing the end of their buying season. A dollar section for low priced merchandise can generate a lot of sales, especially if your website offers pop up suggestions for related items from your store. The customers will feel like they are getting a great deal and you will get more sales. After several months, discard the methods that don't work and put more money into the ones that are successful, or add another method or two. At a certain point, an advertisement or particular campaign simply becomes "old" or "boring." When a company stops advertising, consumers often begin to forget the message, which indicates decay effects.

The steps needed for putting stickiness into action

If we build links, if we make changes to our site, it typically is going to take weeks, months, even a quarter, or multiple months to see that investment return itself. This concept has been highlighted and evangelized by Rand Fishkin recently. Even if buy-oriented verbs aren't included in a term, the specific query itself indicates more intent than a head query such as shoes. To maximize search engine visibility, conduct thorough keyword research to compile a list of all long-tail keywords relevant to a business' products and vertical market. Gaz Hall, a Freelance SEO Consultant, commented: "Submit an XML version of your sitemap through Google Webmaster Tools."

The hidden agenda behind gateway sites

It involves various strategies which results into increase in number of visitors and hence ranking of website. Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a "smart computer nerd." They feel unqualified to implement SEO, or even attempt to learn it. Goals guide marketers by providing a clear idea of what the company wishes to accomplish. Visual and verbal elements work together to create an advertisement that meets the desired stage of the hierarchy of effects model or the attribute-benefit-personal value chosen from a means-chain.