Producing quality video content is the first step, but without a solid marketing campaign in place, you’ll find it harder to get ranked on SERPs. As companies are recognizing the power of this form of media, using these techniques yourself will help you increase and maintain your SEO rankings in the long run. Keyword research methods have evolved in concert with more intelligent search engines and changing user preferences. Since Google launched their Hummingbird algorithm in 2013, their search engine is now operating largely on the basis of semantic search. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we don’t want to be indexed. With the help of certain types of algorithms that help put into place new site pages, you will have an opportunity to be ranked higher than most.

How to diagnose cloaking related issues

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information. Using structured data, you can serve Google your address details in the most convenient way. Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes.

Your Customers are searching their query in different ways

When Google first started, for example, it broke user queries into keywords, and searched for those keywords in exactly the same format as the user typed them in. To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. More and more people are taking advantage of this functionality as it continues to improve in effectiveness. If you haven’t done it before, this is the year to get a professional SEO service on board. Local SEO can be particularly difficult to get right.

One element of your strategy should look at scraping

In Google’s never-ending quest to find the most valuable websites for searchers, they will always work to make sure the pages that answer questions and provide unique information appear over those that do not. SEO guidelines have been changing over the years. Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. According to SEO Consultant, Gaz Hall: "This keyword uses numerous different words and as such can also be known as a search phrase."

The infamy behind sitemaps

There are no firm guarantees as to how quickly new sites – or pages – will be crawled by Google and then appear in the search index. To optimise your website successfully it is fundamental to understand how search engines work and what are the most influential areas in SEO to get your website ranking the fastest. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! Based on the types of backlinks you get, the ranks and traffic would vary. You can know the type of backlinks from webmaster tools.