Getting high-quality links from outside websites is key — especially if you can find a way to get .edu links. Google sees inbound links coming from websites ending in .edu as especially trustworthy. What we mean when we refer to SEO, is the practice of updating content on your website so that it will organically display high in the results of a search engine (like Google or Bing). Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Onsite factors include keywords, title tags, meta tags, URL structure, and image alt text. How well these factors are optimized determines where a web page ranks in search engines (link is external) .

Create an Engaging Web Presence by the use of indexed pages

A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Your website is your primary marketing hub. Make sure the content is great because you’ll convert more customers and Google will like this as well! Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities.

A do-it-yourself guide to organic links

Take a look at which sites are currently winning the front page for the phrase you are hoping to win. Then, go ahead and link to a few of them within your own content. It can be within the body of the text, or you can include a few links at the bottom with a “More on This Subject” type of call to action (CTA). It may seem like this could lead eyes to a direct competitor, but don’t be afraid to break the mold and link to them anyway. Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. Long form content is an inbound marketing tool that has recently grown in popularity amongst marketing professionals. These pieces of content go against the trend toward smaller and more easily digestible pieces of content. This tactic can sometimes result in a web page that reads like a poorly planned mad lib, making them easy to spot by website visitors.

Unexpected ways SERPs can help with getting your website noticed

We know that we need links because the value is there – direct and indirect – and every study or research piece published about SEO says that links are still important. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. Links are still a critical element to Google’s algorithm and their value needs to be protected. Gaz Hall, from SEO Hull, had the following to say: "Often SEO projects will give you fantastic return on investment. According to Search Engine Watch; one client received “$11,000,000 worth of organic traffic” thanks to search engine optimisation."

The latest trends in non reciprocal links

The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? High authority links are great, but in my opinion, relevant links win the game every time. Our team are a very dedicated group of professionals who work hard to keep up to date with the latest techniques in order to provide our clients with high quality digital marketing services. Content is written in a manner that helps Google and other search engines find and identify it as being relevant to certain keywords and phrases that people enter into the search engine query box.