Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Create links on Q&A platforms. We all have questions, and we are all looking for answers. The best places to look for people that have questions are Quora and Yahoo Answers. Just as you would do with blog comments, always add value to the conversation and link only to good resources. If you link to other websites, you not only help to promote their content, but also you let others know that you exist. Simple as that. And if you provide quality content, people whose work you’ve shared will be more willing to promote your website as well. There is a mixture of both paid and free keyword research tools which can really help to fine-tune and cut down your initial list of potential keywords.

All parts of your website are pieces of the same puzzle

SEO is a long-term commitment that offers long-term results. Know that good SEO isn’t going to take a few days and you won’t see huge results in weeks. SEO takes months, but the benefits last for years. The importance of keyword research is still quite prolific in SEO, although we have been switching to a topic-based search world for years now. Prior to the update, short and spammy pages were a common sight. This tool is invaluable when discovering what is slowing your average load speed down, and enables you to quickly and easily make changes to speed up delivery.

Don’t forget about meta tags

Use Google’s Structured Data Testing Tool to see if your pages are properly using Schema.org markup formatting. There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a number of other versions is not a solution, but prolonging and complicating the issue further. There is reliable empirical evidence that Google and other search engines make increasing use of semantics in assessing the quality of a page for ranking purposes. Submitting a sitemap to search engines reflecting any updates will certainly aid your cause. According to Google, a sitemap is “ a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.” Don’t put off submitting your sitemap!

Expand your canonical URLs as necessary

Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. There are two types of backlinks, and they are internal backlinks and external backlinks. Because the search engines are always making improvements, the traffic going to sites from searches is going to be more qualified and likely to convert / buy. Gaz Hall, a Freelance SEO Consultant, commented: "True to form, Google is always changing, tweaking, and improving its algorithm."

The life span of a Google query normally lasts less than half a second

The truth about improving website search engine rankings is writing content that people are searching for and actually want to read. It might also be beneficial to disallow crawling of session ID URLs via the /robots.txt file as long as the CMS system does not produce session IDs for search bots (which could cause major crawlability issues). Cornerstone content (in short: assigning one main page per content and linking that from related pages) shows how internal linkscontribute to your site structure. In Google’s eyes it is thought to be that ‘thin’ and ‘low quality’ are synonymous.