Over the past couple of years, SEO has significantly changed as search engines get smarter. There is a huge difference between what SEO was five or two years ago and what it is today. But you can get a sensational return through intelligent-ideas, hard work and an honest approach. The sheer apparent complexity of SEO is enough to turn some people away entirely. Did you know that the location of your provider’s servers, at the time of writing, can make a big impact on your search engine rankings in local varieties of Google?

The mysterious world of local search

Long tail keywords are specific search terms that imply increased intent and focus over shorter head terms. For example, Google rolls out a new ranking algorithm, and you need to add it to the list. To create evergreen content, you need to make sure that it benefits your target audience for a longer period and that it stays relevant. To combat this add a list of related articles at the end of each blog as this will significantly improve visibility and create a far better flow for the website, with superior user experience.

Are search volumes affected by site submissions

You can create your own hashtag and use it instantly. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place. In the first page of results, where 90% of people remain? When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site.

More focus is put on RSS feeds

The good news is that SEO copywriting could represent a huge opportunity for you! Knowing where to find good keywords and the proper way to work them into a website’s copy is important, but it’s only a small part of Search Engine Optimization process. Knowledge graphs, though complex, help to raise your content and website visibility. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Sites that get featured in the Rich Snippets and Knowledge Graphs are now the first place where visitors tend to click."

The reason everyone loves link research

Search engines also take into account the traffic generated by links from social networks. It is assumed that these so-called “social signals” can influence a website’s ranking at least when search queries relate to something current. Guest articles are a good way of improving your branding and getting high-quality backlinks. This area of offpage optimization has more to do with editing and PR. So you should look for publication channels that would be a good fit for you to write guest posts. You’ve optimized your content with SEO. Information Architecture allows people and search engines to better understand the content structure on a site.